CPIT – Blank Canvas

‘Build’ it and they will come

The biggest challenge facing CPIT’s 2012 recruitment was the negative perception of post-quake Christchurch as a place of study. Strategy turned this into CPIT’s point of difference to bring to life the idea of ‘future potential.’

Animated illustrations were laid over footage of individual students to show the potential for ‘building’ Christchurch’s future using their study at CPIT. Shot in Christchurch using CPIT talent – the actors, the voiceover even the music that CPIT Head of Music, Tom Rainey, composed just for the TVC – the first ad began airing in October with the second starting mid-November.

television commercial one
television commercial one
television commercial one
television commercial two
television commercial two
television commercial two
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