Creating an Online Customer Experience for the 2020s
Creating a meaningful online customer experience, accenting positive outcomes for people in their daily lives, is key to e-commerce strategies for the 2020s.
Focusing on understanding your audiences’ wants and needs, emotionally connecting and championing purpose in an authentic way, with design thinking at its heart, will foster a unique brand persona for your company.
STRATEGY recently presented a 2-part webinar on creating an online customer experience and understanding the consumer decision making journey.
The webinar, hosted by New Zealand Trade & Enterprise (NZTE), intent was to guide e-commerce companies to deliver amazing, data-driven experiences — no matter what the future holds.
You can download the webinar presentations here:
- Part 1: Creating an Online Customer Experience for the 2020s (PDF, 3.4MB) »
- Part 2: The Consumer Decision Journey (PDF, 10.1MB) »