studio blog

Aspect the unexpected

Aspect the unexpected

As Aspect Furniture continues to grow their footprint in Australasia, Strategy was tasked with developing a 'Look Book' and event collateral to promote the opening of their new Melbourne showroom. Leveraging the concept of 'Aspect the Unexpected', we crafted a series of print pieces that were designed to elevate Aspect Furniture's brand in the Australian market, and evoke a sense of curiosity and intrigue around the launch event.

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