In an industry where most wine products are not differentiated from a consumer point of view, except for regionality or grape variety, creating brand recognition is the way forward. A product that shouts ‘buy me’. Strategy Creative partnered with Davis Premium Wines to visually and strategically bring their existing ranges under a single brand—Carillion. >>

Tourism is one of Australia’s most significant industries; one of the largest contributors to the economy, and employing almost one million people nationwide. Its ongoing importance to economic and infrastructure development is crucial, and as such requires comprehensive quality control and standards to ensure the delivery of the best experiences for both domestic and global travellers. >>

The fear of failing practical driving tests, fuelled by being unsure of what to expect, has our young drivers paralysed and pass rates in the gutter. Working with a specialist team of directors, videographers, road safety experts, driving instructors, producers, sound technicians and developers we created the world’s first VR driving test experience.

Since 2008 Fiji Fashion Week has made inroads into establishing Fiji on the global fashion map. The Fijian Fashion Foundation was formed to support the Fiji Fashion industry to grow and develop talented young Fijian designers. Strategy Creative was engaged as creative partner to brand and launch the newly formed not-for-profit, via a fundraising gala in Sydney, to promote Fijian fashion to the Australian market.>>

Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector in Australia. With further developments under way, they saw an opportunity to offer a new service to their new tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the four major providers>>

Hort Innovation, a grower owned research, development and marketing company representing Australia’s $9 billion horticulture industry, came to Strategy to address the quandary of what to do with two disparate trade and export brands; ‘Australia Fresh’ and ‘Now In Season’>>

Keen photographer Simon Apperley spotted a market opportunity: high grade camera lens filters at an affordable price. He came to us in need of a name, brand, packaging design, and fully functional eCommerce website. The challenge was to create a brand that felt established and high-end quality for a global market. Through internal discussions, workshops with Simon >>