The continual rise of diabetes and an increase in general health-conscious consumers, both in Australia and globally, has created a substantial need for healthier, better-for-you alternatives, particularly sugar-free products. Noshu Foods was born from this demand and for over 5 years has been a major disruptor in the mainstream snacking category.

Cycle tourism is booming globally. Cycling is not only part of the green economy and a popular physical activity in Australia but also a big tourism drawcard. Regional Development Victoria recognised the opportunity to build destination cycling assets in the Western Victoria region and launched the brand 'Cycle West’ >>

To increase awareness in Japan of their new product the Versa 2, Fitbit, in partnership with Genero, knew they needed to make a series of TVCMs specific to the market. A simple localization was not going to cut it, and this was one of the main challenges that STRATEGY SET is particularly adept at: adapting US commercials for the Japanese market from both a linguistic and cultural standpoint.

In an industry where most wine products are not differentiated from a consumer point of view, except for regionality or grape variety, creating brand recognition is the way forward. A product that shouts ‘buy me’. Strategy Creative partnered with Davis Premium Wines to visually and strategically bring their existing ranges under a single brand—Carillion. >>

Tourism is one of Australia’s most significant industries; one of the largest contributors to the economy, and employing almost one million people nationwide. Its ongoing importance to economic and infrastructure development is crucial, and as such requires comprehensive quality control and standards to ensure the delivery of the best experiences for both domestic and global travellers. >>

The fear of failing practical driving tests, fuelled by being unsure of what to expect, has our young drivers paralysed and pass rates in the gutter. Working with a specialist team of directors, videographers, road safety experts, driving instructors, producers, sound technicians and developers we created the world’s first VR driving test experience.

Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector in Australia. With further developments under way, they saw an opportunity to offer a new service to their new tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the four major providers>>