TEDxWellington approached us with the theme of ‘perspective’ for the 2017 event. We looked past the obvious interpretation of visual perspective in favour of an identity that makes you think, rethink and unthink what you already know.
Everyone thinks differently so we executed everything from photography to poetry in a variety of different techniques to provoke thought. This resulted in a flexible identity designed to confront, surprise and educate you with unexpected or new ways of looking at things.
Our aim was to have each of the 1000 delegates leave the event with a new perspective.