Tailor & Muse

Polish & Poise

Brand amplifiers for the fashion and lifestyle market, Tailor & Muse needed a brand identity that was sophisticated and distinctive. The two founding partners wanted to project a feminine feel, underpinned by a quiet authority. We developed a unique illustrative mark comprised of a sea horse intertwined with a decorative ampersand, and balanced it with a baseline of elegant letter-spaced type. Print processes added the finishing polish, with simple gold foil, watermarked pastel shades, and cotton content stock.

 

brand identity
brand identity
stationery
stationery stationery
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