Singularity University

Designing for thought-leadership

Singularity University (SU) is a Silicon Valley based think tank that offers education on ‘exponential technologies’. In 2016, Christchurch hosted a 3-day summit. Attracting over 1,400 attendees it is the biggest SU event held outside of the US.

Our task was to take the existing brand and move it up a notch. We needed to create a sophisticated design system that reflected the calibre of the speakers. We also needed an approach that was simple to understand in a highly intellectual environment.

Our solution was to devise a contemporary typographic system, brought to life with bold use of the brand colours. During the event itself we assigned a colour to each day and developed a clear signage system to guide the audience effectively. The Christchurch event was a sell-out success and the work we created has set the way forward for the brand.

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