Strategy & The NZ Jazz & Blues Festival

  • gold GOLD 2010 BEST AWARDS
    GOLD 2009 BEST AWARDS
    GOLD 2011 GRAPHIS POSTER ANNUAL
  • silver SILVER 2012,2009 BEST AWARDS
  • bronze BRONZE 2013, 2012, 2007 BEST AWARDS

the history of jazz

For 9 consecutive years, Strategy has captured the essence of the New Zealand Jazz and Blues Festival held in Christchurch each April.

Over the years, the diverse range of international and local artists required a flexible architecture that would endure yet lend itself to fresh and varied executions. Our solution was to represent the changing styles and tempo of the music with flowing lines and interlocking shapes. Together with an evolving colour palette, these elements have remained the consistent underlying theme in all of the Festival promotions.

Each year, to ensure variety and innovation in the campaigns, the design is developed by a different member of the talented creative team in Christhcurch. 

Our work for the New Zealand Jazz and Blues Festival has been recognised by a number of prestigious awards over the years, and helped to build the Festival into the widely acclaimed event it is today.

2012 Brand Identity
2012 Brand Identity 2012 Brand Identity 2012 Brand Identity
2014 Brand Identity
2014 Brand Identity 2014 Brand Identity 2014 Brand Identity
2010 Brand Identity
2010 Brand Identity 2010 Brand Identity
2009 Brand Identity
2009 Brand Identity 2009 Brand Identity
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