Dalman Architects is one of Christchurch’s most respected architecture firms and wanted to make the most of a studio relocation to undertake a full rebrand. In a first instance, we worked closely with Richard Dalman and the team to understand the firm’s 20 year history: where it has come from and where it wants to be going. His instructions to us were to create a brand identity which is bold, stands out and represents the many facets of Dalman’s work.
Dalman needed a bold colour it could own, so an intense Pantone red was chosen. To balance against the red, an extensive use of negative space was necessary. To communicate the varied work Dalman does, we created a variable language system that was used in the logo lockup. As Dalman provided a wide range of services they needed a flexible positioning to reflect their expertise."Dalman Architects of Space" was chosen as the primary positioning statement, they can also use Architects of; Light, Interiors, Living etc. We also created an abbreviated logomark using an oversized "D." Across printed applications, we used clear foil to spell out “Architects Of Space.” The reflection of light represents Dalman’s signature use of natural light in its projects.