The Christchurch City Choir came to us to redevelop their brand and advertising. Our mission was to give the Choir a polished look that would attract fresh eyeballs and give them a distinct voice in the Christchurch art’s scene. First up, we crafted a logo that conveyed the idea of voices singing by tilting the Choir’s name on an uplifted axis. We then used plants and flowers to illustrate the natural, unadorned harmonies of choral singing. We carefully selected highly crafted, historic imagery to convey the beauty of the concert experience. A bright pastel colour palettes ties the various concerts together and gives the brand a fresh, vibrant feel that appeals to audiences young and old alike.