AIM is the biggest music school in Australia and the project was to create the first Trimester 2017 campaign for student attraction. Educational marketing is an incredibly busy space, so they needed to stand out while being a high end exclusive tertiary music education provider.
We created a campaign around the concept of Amplify your Talent: You have something—a talent, an interest, a burning desire. You know you want a career in an exciting and creative industry. AIM takes you on a journey to truly discover and amplify your full potential and delivers you into the music and entertainment industry with the self-confidence and knowledge to succeed.
The execution of this is bold and dynamic. Large sound wave illustrations were commissioned by Karol Gadzala (Colorpong) and student portraits were shot by Josh Hill. These were then combined to create the hero ‘Amplify’ compositions.