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Making it Michael

Making it Michael

To be recognised as a thought-leader in today’s world, more and more individuals are creating their own personal brands.

Michael Mayell is one such person. The founder of Cookie Time and One Square Meal, he is a visionary thinker. Michael has big ideas that he turns into big successes. Having taken on the sponsorship of Singularity University, it became clear that he needed a brand to communicate his vision and values.

We sat down with Michael to gain a firm understanding of what makes him tick: energetic yet grounded was the spirit we needed to capture. From there, we developed a fun yet professional logo that employs a simple twist to convey his dynamic personality. This was revealed across a range of materials at the Singularity University event in front of 1400 people.

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