Crowe & Co
Crowe & Co is a family-run producer of high quality gifts, primarily for the Christmas season. Much like the Strategy Creative family, their family values run deep and speak strongly of the people behind the work. With our help communicating this, Crowe & Co are now launching their new brand, new website and new products (available for pre-order here).
When approached by Crowe & Co, we were tasked with revitalising their brand, while tying it in even closer to the family behind the work. As one big, international family ourselves, we understood the need to accurately communicate the Crowe family values in a clear and coherent way, while still crafting a brand identity that would perform well in the market. To achieve this, we knew we had to develop a core look and feel with key imagery that would translate well across a range of physical and digital applications.
As such, we began with one image that encompasses the Crowe family in totality; the Crowe family crest. By reconstructing the core motifs of the crest in a more scalable and legible way, this helped us develop the logo for Crowe & Co that speaks directly of the Crowe family. We then tied their look and feel together through an elegant, yet earthy colour palette and an equally striking font.
The resulting brand identity retains the strong Crowe family heritage, while reflecting the high-quality products that Crowe & Co produces.