It’s personal. Your business is vitally personal to you. So is ours to us.
We are a proudly independent agency. You’ll always get to deal directly with one or more partners. Someone who has a financial stake in the business; someone who is prepared to sweat blood to make things happen, and share the risks with you to get things right.
As part of our company philosophy we have structured our offices so that there are always equal partners who maintain the balance between creativity and business. Why do we insist on equal partners? Because we know from experience that’s the best balance you need to really make things happen. Pure business is great, but can sometimes fail to make emotional connections. Great creative is essential, but on its own can sometimes miss the mark. Together it’s a powerful combination that’s proven itself time and time again, with over 20 years of getting our clients to where they want to be.
Creative Partner, Japan
Adrian Grey has spent the past 15 years as a director, editor & producer on a multitude of film, video and media projects in Tokyo, Japan. He is one of the founding members of Strategy Tokyo and its Representative Director. His talent has enabled him to produce work for an array of clients and collaborate with a vast network nationally and internationally. Adrian attended Nihon Art University in Tokyo on a Master’s degree scholarship in film production. After graduating, he worked at a Japanese media firm as a senior cameraman and post-production supervisor. In 2007, Adrian formed SET, a production house & creative agency, which has worked with clients such as Red Bull, National Geographic, FOX, VICE, UBER, Toyota, and Louis Vuitton.
Group Finance Director
Andrea has more than 30 years of finance and management experience across a broad range of industries in both local and international markets.
Andrea has been a fully qualified chartered accountant for over 25 years. Starting in audit and business services for one of the “big four” accounting firms, she quickly moved to be Chief Financial Officer of a national manufacturing and distribution company. Working in senior financial and management roles across a wide range of industries, locally and internationally, has ensured Andrea has a wide appreciation of all business aspects.
Specifically, her international professional services experience adds real value to the Strategy network and practical day to day relationship with our clients.
Brandon has over 10 years industry experience and is our in-house Director of Photography at Strategy Tokyo. Originally from Atlanta, GA, Brandon has lived in Tokyo for the past 11 years. Although having graduated from Temple University Japan with a BBA with a focus in International Law, Brandon's main interest has always been video production and motion graphics. Brandon is experienced with creating everything from corporate video and TV commercials, to web video content, to even tour graphics packages for world-renowned music artists. Brandon also serves as our in-house drone pilot.
Studio Director, Christchurch
Chris believes in the power of simple ideas, executed brilliantly.
Starting his career right here at Strategy in 2003, Chris honed his skills on a range of clients working his way up to gold at the New Zealand Best Design Awards.
Chris then set off to see the world, gaining 7 years of valuable experience in the demanding London design industry. There, he worked on a wide variety of clients including The Economist, Bacardi, Heineken, Vodafone, Martini Racing, GE and British Gas.
A bonafide ‘action man’, Chris’s most recent side project was developing the Comic Sans for Cancer campaign which has had an online reach of 13 million people, raised over $12,000 for Cancer Research UK and been featured in a slew of publications.
Chris’s work has been recognised with numerous awards including the prestigious Clios and the European Excellence Awards, and has graced the walls of the Mexican Museum of Design and the OFFF Festival in Barcelona.
Managing Partner, Auckland
Elena has over 20 years of experience in business transformation. Joining Strategy's growing global network she brings skills in brand, innovation and design, marketing automation, analytics, personalisation and optimisation. Elena’s leadership and management expertise will enable Strategy Auckland to continue to deliver and build on great work for our clients.
She has worked across sectors including IT, FMCG, retail, finance, energy, NGO and Government on brands including Alinta Energy, The Warehouse Group, DIA, Flexi Group, UDC and Starship.
As the business brain behind Strategy Creative Auckland she will lead on strategic business consulting and act as senior counsel on select accounts. She is responsible for executing strategy, driving operational excellence, leading change and delivering results, including the development and optimisation of existing partnerships.
Elena's previous role focussed on creating a strong culture and building capability to allow the business to scale. Now, she’ll use those skills to develop our talent and strengthen our evolving team, providing them with a robust platform that sets the team up to deliver excellence.
Managing Partner, Wellington
Fraser is a businessman with a designer’s head and an entrepreneur’s heart. Needless to say he has a talent for creative problem solving within businesses and brands. Fraser is passionate about building relationships and adding value to our clients’ organisations through clear strategic thinking and powerful personal communication.
Fraser is a firm believer that design is a catalyst for positive change. His work has been recognised in New Zealand and abroad, winning two international Red Dot Design Awards and Gold at the New Zealand Best Awards, speaking at the first TEDxWellington event and launching a company, Refold, with a highly successful and oversubscribed Kickstarter campaign.
Prior to his entry into the creative industry, Fraser pursued a career in professional golf. Through that experience he broadened his people skills, perseverance and mental toughness, which together make him an exceptionally well-rounded leader (and a formidable opponent on the green).
Group Managing Partner
Geoff has been developing and managing companies for an impressive 25 years. His career has seen him work on every continent leading teams of up to 1500 people.
Having run both large and small organisations, Geoff knows first hand the challenges that any business can bring. He believes that success comes through good relationships, and he understands the intricacies of business issues from corporate strategy to product and personnel development.
As Strategy’s Group Managing Partner, Geoff offers straight talking business experience to our clients. Geoff enjoys client interaction at the highest level, helping to provide clear thinking with regards to the strategy and direction of our clients' businesses.
Along with facilitating, managing and developing the growth of the Strategy Group of companies, Geoff sits on several boards of private companies. He is also a Trustee for the Canterbury Medical Research Foundation and the World Buskers Festival Trust.
Creative Partner, Auckland
Gideon is a creative director and designer with 30 years experience leading teams to create award winning work and happy clients. Working with clients across Australasia, Asia, Europe and North America, learning the subtle – and sometimes not so subtle – cultural differences that define us.
As an international award winning designer, typographer and mark-maker, Gideon is comfortable across a wide range of mediums, from brand development; television commercials; digital and experience; and art direction and design of countless books and magazines. In the process developing concepts for services and products for a broad range of markets and audiences. Working with global brands like Apple, Land Rover, Westpac, Coke, and Nescafe to small niche art projects, not-for-profits and start-up ventures.
Managing Partner, Sydney
Jussara is a high-achieving creative and business leader. An award-winning brand strategist, she has led multidisciplinary campaigns across the F&B, fashion, lifestyle, education, travel and tourism, and government sectors. Her focus is on building strong and enduring relationships, and ensuring a return on investment for clients.
Prior to joining Strategy Creative Jussara led the brand strategy and planning team of award-winning Shanghai agency Red Bridge Communications, working with leading global brands seeking traction into the China market. She also co-founded a branding and design consultancy that nurtured country preference and supported brand positioning and digital reach in China, Brazil, the UK, Ireland, and New Zealand.
An architect by training, Jussara has a passion for design and brings both a conceptual attitude and design thinking to her project management. Her entrepreneurial spirit and passion for innovation well qualifies her to envision creative and transformational solutions to facilitate leading edge outcomes for clients.
Strategic Director, Christchurch
Lee believes that the most important attributes a person needs to work in this industry are curiosity and empathy. Being curious keeps us fresh. Being empathetic helps us see the world through our clients’ eyes, and the eyes of the consumer.
With over 20 years agency experience across Australasia, Lee is fascinated by what really makes people tick; and applies what he learns when developing brand, creative and communications strategies for clients. He has worked on clients as diverse as Coca Cola, Qantas, ANZ/National Bank, Kiwibank, Land Transport Agency, Meridian Energy, Spark, NZ Police and Weta Workshop.
Not only has his work has been recognised at many international and domestic awards shows, but he has had the honour of being a judge at most of the big industry awards including Cannes Lions, Adfest, and Caples. In his spare time, Lee likes cooking, motorbikes, and being out and about in the countryside with his wife and two dogs, but not all at once.
Strategic Partner, Wellington
Matt has worked with internationally recognised creative agencies in both New Zealand and Australia. He has witnessed first hand the power that quality strategy and creative can have in transforming clients’ businesses.
He’s worked with an impressive list of brands, from ANZ Bank, Telstra Australia and Frasers Property group to City of Sydney, SKY New Zealand, OZ Harvest and the celebrity chef Matt Moran to name a few. Matt has consulted for the not-for-profit UnitingCare Australia, one of the country’s largest community service groups, as well as Inland Revenue New Zealand where he helped them bring his award winning mobile app design to life.
Matt believes in the mantra of ‘think before you act,’ especially when it comes to his creative work. He brings a fresh approach to strategy and design with an aptitude for problem solving, with an eye for detail and an award-winning entrepreneurial mindset.
Creative Partner, Sydney
Nerida's focus is on creating brands made for people — meaningful, connected brands that are agile, adaptable and future-proofed. She loves challenging the status quo; breaking rules; creating positive, lasting, transformational change; and, driving inspired creative collaboration.
As well as design qualifications, Nerida also holds a Business Degree and a Masters in Marketing and is passionate about continuing education — encouraging designers to think holistically — creatively, strategically and commercially. She sat on the AGDA council throughout 2016/17 and is an active member of AGDA for over 18 years.
Managing Partner, Christchurch
As Managing Partner, Nick brings more than 10 years of international brand expertise to the Christchurch studio. He’s passionate about creating a highly productive working environment which lends itself to outstanding creative and strategic work. His approach is simple, straight-forward, and transparent. Most importantly, it’s driven by an obsessive desire to consistently exceed client expectations.
Nick’s client portfolio extends across the Australian and New Zealand markets. It includes Mercedes-Benz, Samsung, Lacoste, DB, New Balance, Cadbury, Under Armour, Virgin Australia, Schweppes, Renault, Mars, Burger King, Fonterra, 42 Below, and Mazda. He’s passionate about creating experiential design which invites people to interact with brands through their five senses.
Nick prides himself in creating strong team cultures and ongoing client relationships both based on a shared common vision. More than just overseeing the day-to-day work execution, Nick’s aim is to grow the Strategy brand, reinforce the Strategy vision, and empower its team to create truly exceptional work.
Creative Partner, Wellington
Oliver has swiftly made a name for himself by pushing boundaries and going against the expected in the dynamic world of design.
He believes great design should be about placing the human experience at its core, realised through well-crafted experiences that add real value to a business’ bottom line.
Oliver brings a fresh approach to solving problems. He believes commonsense and rational thinking are the key to developing simple, effective creative solutions for businesses of all sizes. He’s a stickler for detail and committed to delivering well-refined and award-winning executions.
Oliver’s talent has been well recognised with two Red Dot Awards and a Gold Best Award in 2014. A member of the International Society of Typographic Designers and an invitational speaker at TEDxWellington, Oliver is a design leader who uses an open mindset to create innovative solutions.
Rupert de Paula
Creative Partner, Christchurch
Rupert is an award winning creative director with over 10+ years experience working in some of the UK’s most prestigious creative agencies. He is thrilled to now be applying this expertise to Strategy’s Christchurch studio.
Rupert passionately believes in ideas that change ideas. It doesn’t matter what shape or size they come in — big, small, long, tall, fat, thin, shiny, skyscraper- or square-shaped — as long as they change people’s perceptions. His approach marries rigorous strategic positionings with memorable executional vehicles and meticulous craft skills, which have been honed at the very highest level of the creative industries.
Career highlights include: healing 8 real people’s broken relationships through the power of music alone, a brand campaign for an LGBT rights charity that broke the internet, putting on a dog and cat show where dogs and cats run the show and a lottery betting ad about a man fingering pies (yes, really). He also particularly enjoys writing about himself in the 3rd person.
Group Media Partner
Steve is a media innovator. His planning philosophy has been shaped by the experience he has gained over the past 18 years working for both global and independent agencies and media publishers.
By using paid, owned and earned media channels to make covert, overt and one-to-one content discoverable, searchable and shareable throughout decision and behaviour change journeys, Steve has helped brands of all sizes find the success they have been looking for. His experience spans both private and public sector clients include Colgate-Palmolive Limited, Suzuki New Zealand, the Health Promotion Agency, Ministry of Business, Innovation and Employment, Lincoln University, Heartland Bank and Trade Me just to name a few.
Steve is well known for going above and beyond for his clients. He has immersed himself so much in his clients’ businesses and built such strong relationships that many of them just refer to him as another member of their team.