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TEDxChristchurch 2019: Tūrangawaewae

Celebrating their 10th anniversary event, TEDxChristchurch was moving to their largest venue yet — the Christchurch Town Hall. This was also the first year bring in Matapopore Charitable Trust as cultural partner. The theme was Tūrangawaewae — the intrinsic relationship between a person and the place where they feel most empowered and connected.

Invest in life

After developing their new brand identity back in 2014, CMRF approached us once again to create broader awareness and understanding on the work they do. To create cut-through in a competitive charity sector, we shifted their fundraising focus from asking for ‘donations’ to asking for ‘investments’. Because every dollar given to CMRF is not simply a donation — it is an investment in life.

A split personality that's twice as good

Walk into any supermarket and you’ll encounter an ever escalating battle for your attention in the crowded beer chiller. With over 200 craft breweries now operating in New Zealand, beer packaging is becoming increasingly brighter, bolder and wackier, vying to get noticed by craft beer aficionados on the lookout to try something new.

Unapologetically Cassels

The Cassels family know who they are and what they do best. When you make the World's Best Milk Stout (World Beer Awards 2019), you don't fix what isn't broken. So we made a brand that’s unapologetically Cassels — big, bold, aggressive, and showing appreciation for their Woolston heritage.

Drive Community toolkit

After engaging with over 50 community driving education providers across New Zealand, ‘Drive Community’ was designed from the single-minded insight that community providers knew their community best, they simply wanted to feel supported with what they were already doing.

Te Ōhaka

Te Ōhaka in its literal te reo meaning translates as ‘nest’. It also has a deeper, more symbolic meaning as an incubator, a home for only the most high flying birds. Making it the perfect name for a start-up hub for Christchurch’s most innovative businesses.

Our heritage, our future

When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies >>

Frasers Property

Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector in Australia. With further developments under way, they saw an opportunity to offer a new service to their new tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the four major providers.

Tinker Tailor

A beer with a split personality that's twice as good >>

Explore Christchurch

Partnering with ChristchurchNZ, we feel privileged to have helped develop the visual id... >>

Drive Community Toolkit

An inability to attain a driver's licence and driving ‘in breach of the law’ is becoming >>

tedxchristchurch 2018

TEDxChristchurch came to us with the 2018 theme of ‘The Campfire’. >>

Get into it!

LUX Light Festival is a free public light festival that turns Wellington into >>

Our heritage, our future

When a brand that's been around for more than 100 years needs a refresh >>

  • Life’s a gas, until it’s not

    Lee Parkinson, our Strategic Director recently spoke at GASNZ Industry Forum 2019, New Zealand’s... >>

  • AGDA Awards 2019

    Strategy were excited to have 11 finalists in the 2019 Australian Graphic Design Association.... >>

  • All love, no sugar

    >>

fijian fashion foundation

Since 2008 Fiji Fashion Week has made inroads into establishing Fiji on the global fash... >>

Taste Australia

Hort Innovation, a grower owned research, development and marketing company >>

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Christchurch +

Strategy Design & Advertising
Level 2, Strategy House<br /> Cnr Moorhouse Ave & Madras St<span class="email-sig-only">, Christchurch</span>
PO Box 25100
Christchurch
New Zealand

Tel +64 3 379 8310
Fax +64 3 379 8359

CHC@strategy.co.nz

Auckland +

Strategy Creative
Level 1, 51 Mackelvie Street Ponsonby,
PO Box 91389
Auckland
New Zealand

Tel +64 9 360 1994
Fax +64 9 360 0730

AKL@strategy.co.nz

Wellington +

Strategy Design & Advertising
Level 3, 11 Vivian Street<span class="email-sig-only">, Wellington</span>
PO Box 6598
Wellington
New Zealand

Tel +64 4 801 0450
Fax +64 4 385 7175

WLG@strategy.co.nz

Sydney +

Strategy Creative
74a Ann Street, Surry Hills<span class="email-sig-only">, Sydney NSW 2010</span>
Sydney
Australia

Tel +61 2 9212 1112
Fax +61 2 9331 1409

SYD@strategycreative.com

Melbourne +

Melbourne
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Melbourne
Australia

Tel +61 3 9909 7139

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Tokyo +

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Tokyo
Japan

Tel +81 3 5775 7369
Fax +81 3 5775 7069

TYO@strategyset.com
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