The Peak Decade
As the Western world moves towards conscious consumerism and the desire... >>
Celebrating their 10th anniversary event, TEDxChristchurch was moving to their largest venue yet — the Christchurch Town Hall. This was also the first year bring in Matapopore Charitable Trust as cultural partner. The theme was Tūrangawaewae — the intrinsic relationship between a person and the place where they feel most empowered and connected.
After developing their new brand identity back in 2014, CMRF approached us once again to create broader awareness and understanding on the work they do. To create cut-through in a competitive charity sector, we shifted their fundraising focus from asking for ‘donations’ to asking for ‘investments’. Because every dollar given to CMRF is not simply a donation — it is an investment in life.
Walk into any supermarket and you’ll encounter an ever escalating battle for your attention in the crowded beer chiller. With over 200 craft breweries now operating in New Zealand, beer packaging is becoming increasingly brighter, bolder and wackier, vying to get noticed by craft beer aficionados on the lookout to try something new.
When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies >>
Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector in Australia. With further developments under way, they saw an opportunity to offer a new service to their new tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the four major providers.