The world has changed. The COVID-19 virus is just one of the recent shocks to destabilise the world…

After developing their new brand identity back in 2014, CMRF approached us once again to create broader awareness and understanding on the work they do. To create cut-through in a competitive charity sector, we shifted their fundraising focus from asking for ‘donations’ to asking for ‘investments’. Because every dollar given to CMRF is not simply a donation — it is an investment in life.

To increase awareness in Japan of their new product the Versa 2, Fitbit, in partnership with Genero, knew they needed to make a series of TVCMs specific to the market. A simple localization was not going to cut it, and this was one of the main challenges that STRATEGY SET is particularly adept at: adapting US commercials for the Japanese market from both a linguistic and cultural standpoint.

Walk into any supermarket and you’ll encounter an ever escalating battle for your attention in the crowded beer chiller. With over 200 craft breweries now operating in New Zealand, beer packaging is becoming increasingly brighter, bolder and wackier, vying to get noticed by craft beer aficionados on the lookout to try something new.

The Cassels family know who they are and what they do best. When you make the World's Best Milk Stout (World Beer Awards 2019), you don't fix what isn't broken. So we made a brand that’s unapologetically Cassels — big, bold, aggressive, and showing appreciation for their Woolston heritage.

After engaging with over 50 community driving education providers across New Zealand, ‘Drive Community’ was designed from the single-minded insight that community providers knew their community best, they simply wanted to feel supported with what they were already doing.

Te Ōhaka in its literal te reo meaning translates as ‘nest’. It also has a deeper, more symbolic meaning as an incubator, a home for only the most high flying birds. Making it the perfect name for a start-up hub for Christchurch’s most innovative businesses.

When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies >>

Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector in Australia. With further developments under way, they saw an opportunity to offer a new service to their new tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the four major providers.